ManAfest

Desc: ManAfest is a community arts & culture festival that was seeking a rebrand. I was inspired by a 70s community campaign from the town in which the festival takes place, “Do It in Mansfield.” My goal was to make the entire festival feel like a relic uncovered from the past. A festival that always was and always will be. This was a total overhaul, including new logo/branding, social media posts, print/digital ads, and website design. Prior to this, the festival was called the Mansfield Arts & Culture Festival and had no real branding.

Programs: Illustrator, InDesign, Photoshop